Ariana Grande struts her stuff in a billowing pink backless dress and sky-high heels as she debuts the campaign for her new fragrance

On Thursday, Grammy Award winner Ariana Grande shared a romantic pink-clad photo shoot on Instagram to announce her latest business venture.

In an announcement video, Grande wore a stunning pink backless gown with a long train and a high hem that showcased her legs in matching heels, surrounded by floating love letters with red heart seals.

She also posed with a giant version of the letters, featuring a heart seal with an ‘A’. The Wicked actress wore a white lace dress with matching knee-high stockings.

It comes at a busy time for Grande, who is currently preparing for the Nov. 22 premier of Wicked: Part One.

In an announcement video, Grande wore a stunning pink backless gown with a long train and a high hem that showcased her legs in matching heels, surrounded by floating love letters with red heart seals.
(Image : INSTAGRAM@arianagrande)

In her caption, she wrote : ”Introducing LOVENOTES: a multi-fragrance collection of unique scents, For the first time ever, we have created a handful of exclusive and magical scents for different parts of the world to enjoy, I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Thank you for supporting my fragrances for all of these years (this is officially our tenth!!!!!)’

She continued, ‘I can’t wait for you to smell these, and I hope you love them all as much as I do. Coming to you… VANILLA SUEDE only in the UK 8.14 at @bootsuk

ANGELS KISS only in Europe 8.19 at @douglas_cosmetics

PINK WOODS only in North America online 9.15 + in stores 9.27 at @ultabeauty @sephora @kohls #sephoraxkohls

PRESSED PETALS coming soon only in Australia”

She also posed with a giant version of the letters, featuring a heart seal with an 'A'. The Wicked actress wore a white lace dress with matching knee-high stockings.
(Image : INSTAGRAM@arianagrande)

In just a short time, her loyal fanbase was showering her with compliments. She received over 2.2M likes on the post and hundreds of comments from followers. One fan wrote: “lemme start packing for london chile”

In a comment that gained likes, one followers asked: “will be travelling the world to get the full collection”

Another added: “different scents for different countries? you’re crazy”

“😍😍😍😍!!!!! Oh i can’t believe it was announced on my birthday 🥺” said someone, while another said, “Ari!! 💗💕 I love your fragrances so so much can’t wait to try. ✨✨”

“i will collect these like pokémon cards” wrote another. One user penned : “This looks sooo high fashun 🔥🔥❤️ I feel like I can smell it though the phone 📱 !!!”

Ariana Grande poses in a stunning pink backless gown and sky-high heels as she debuts her new campaign in a romantic photo shoot
(Image : INSTAGRAM@arianagrande)

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About Ariana Grande :

Ariana Grande-Butera (born June 26, 1993) is an American singer, songwriter, and actress. She is a pop icon noted for her four-octave vocal range and her distinctive use of whistles.